Groupon Inc. will launch its largest deal ever (today) Wednesday, offering a discount at sandwich chain Quiznos aimed at creating repeat customers.
Quiznos is offering a punch card for eight sandwiches or salads, worth about $50, for half price. With the deal, Groupon hopes to demonstrate that its model can go beyond a single, open-ended discount to create repeat business for a merchant.
The deal, which will be offered to Groupon’s 38 million e-mail subscribers, will cover more than 2,100 Quiznos locations nationwide, or more than half of the chain’s restaurants.
Groupon and rival Living Social.com have continued to offer ever-bigger deals, building their subscriber bases and allowing them to offer ever-greater reach. After Groupon sold about 440,000 Gap offers last summer, LivingSocial sold 1.4 million two-for-one vouchers from Amazon.com, which is an investor in the Washington, D.C.-based company.
National deals can bring in a lot of cash, and lots of new subscribers, but they can create headaches, too. The scale required to do national deals puts a strain on the company’s resources. The Gap deal crashed Groupon’s servers.
Source: Chicago Business









