When Megan Fox stripped down to her underwear for Emporio Armani last year, she literally stopped traffic with her smouldering Sunset Boulevard billboard.
Now Rihanna is the next star to drop jaws as she shows off her sensational curves for the Italian clothing label.
The 23-year-old flaunts her figure in an array of lacy bras and panties, and poses seductively in the back of a vintage car to front the new Emporio Armani lingerie campaign. And just like Megan, Rihanna also shows off some of the collection of her tattoos in the steamy shoot.
While Rihanna is sexy in the campaign, the singer revealed a more boyish short blonde hairstyle in the shoot.
Rihanna’s photos were taken by Steven Klein, well known for his W magazine editorials with Madonna, Brad Pitt and various other famous faces.
Rihanna was announced as the global new face of Emporio Armani Underwear and Armani Jeans back in July.
Before Rihanna, it was sexy Transformers star Megan Fox who was stripping down to model the brand’s lingerie.



























































